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Why Certification?
Professional certifications demand a robust understanding of the knowledge and specialized skills that are necessary to perform with a high degree of competence in a field. Additional annual requirements for training or practice ensure currency of skill and knowledge of new developments in that field. In every profession, professional certification helps employee, employer, and the consumer.
As a product manager or product marketing manager,  They act as the CEO of a certain product or product line; coordinating the development, sales, marketing, and finance priorities, to name a few. They hold the ultimate responsibility for the product's success. That's a tall order. As one AIPMM Certification Survey respondent stated, "A successful product manager can not only help direct the path of the product, but can also direct the path of the company."
Regardless of the industry, as a product professional, they need a standard set of skills and knowledgebase from which to draw. The AIPMM certification program sets the standard with proven methods and processes, rather than relying on any particular methodology.
With the Certified Product Manager™ or Certified Product Marketing Manager™ credential, it will benefit the professionals from:
  •   Differentiation as an applicant within the job market
  •   Differentiation among peers
  •   Promotion of the product management or product marketing management function within the company
  •   A higher level of credibility
  •   A versatile set of skills and methods which can be applied to any product at any point within the life cycle
  •   Ability to communicate and work with others using a common body of knowledge, techniques, and tools
  •   Assurance that there are no "holes" in your approach to product management or product marketing management
Companies today realize the value a well-trained product professional adds to their bottom line. By capitalizing on market opportunities, contributing to sales targets, and developing and executing a strategic plan, a product professional is the driving force behind a product's success. The CPM® or CPMM® credential ensures these professionals have not only a working knowledge of best practices but practical application skills as well.
By hiring a Certified Product Manager® or Certified Product Marketing Manger® you ensure you're hiring a professional who can:
  •   Manage your product through all phases of the product life cycle - from development to end of life/elimination
  •   Develop, execute and maintain a business plan for your product or product family; monitoring and reporting on changes and trends
  •   Prepare an annual marketing budget
  •   Work effectively with others as a member of a team, group, company, and community
  •   Collect, analyze, organize and critically evaluate market and competitive data
  •   Prepare and give group presentations. Effectively communicate with management, sales force and other internal departments
  •   Use tools and technology to gather and process information 
  •   Provide direction and vision for your existing products through ongoing assessments
  •   Pursue new product and market opportunities expanding depth and/or breadth of product line
  •   Identify and solve problems using critical and creative thinking
  •   Develop monthly progress reports on all facets of responsibility
  •   Implement measures for cost reduction
ICM / ICT certification ensure the technical competence of the professionals through a tangible measurement of skills and knowledge. Certification exams go beyond training by providing an objective measurement of a professional’s knowledge and skills in a specific ICM / ICT support function or technology. Certification programs establish standards for ICM / ICT education and play an important role in developing a qualified workforce. Employers, Media professionals, IT professionals, and consumers of Media /  IT services all benefit from certification.
Getting certified is an important step for  career advancement as an ICM / ICT professional. Certification provides a competitive advantage by showing employers that the individual has the right skill to get the job done. Top technology companies like Best Buy and Sharp Electronics, as well as the U.S. Department of Defense, all require certification of their employees.
Additional benefits of certification:
  • Help ICM / ICT professionals survive a volatile economy. In the 2009 CertMag Salary Survey, more than 85% of respondents agree that since they've become certified, there is a greater demand for their skills
  • Provides career advancement opportunities. A recent IDC Survey reported that nearly 40% of certified professionals received a promotion within the first year of attaining a primary certification.
  • Increases recognition and respect from managers, peers and customers. 70% of ICT professionals surveyed by CertMag report that credentials give them more prestige among their colleagues.
Make sure that your employees are qualified to do the job. Requiring your technical staff to get certified is a great way to measure and validate their knowledge of a specific ICT product or service and show your employees that you appreciate their skills and knowledge. Businesses that employ certified technicians experience an increase in customer satisfaction through better service and support.
Additional benefits of certification:
  • Increases employee productivity. A recent CompTIA study found that businesses that employ a high number of certified help desk staff can handle 11 percent more phone calls and 28 percent more field service calls than companies that employ low numbers of certified help desk staff.
  • Provides a competitive advantage. More then half of IBM certified resellers report that new business was won as a result of certification.
  • Ensure that technicians' ICT skills are current. When faced with skills gap in the workforce, more than a third of ICT managers recommend sending employees for certification (Center for Strategy Research 2008).
Qualified technicians should deliver your technical and computer support needs. Certification validates that a technician has expertise within a certain area of ICT. Using the services of certified technicians ensures that your needs will be met and the job will be completed correctly, the first time.
Additional benefits of certification:
  • Certified technicians have the right knowledge and skills to provide excellent service. A recent CompTIA study found that 93 percent of certified IT professionals feel their customers are in qualified hands.
  • Businesses that require certification are committed to customer satisfaction. Companies that employ certified technicians report a reduction in client turnover due to an increased quality of service.
  • Certified technicians produce faster results and are more competent service providers. Studies have shown that certification increases a technician's overall performance.


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