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Market Intelligence
Market Intelligence involves numerous steps such as information mapping, data collection and analysis about the economy, competitors, market growth, trends, regulations and customer behaviour. All this knowledge needs to be gathered through a consistent and regular process, thus maximizing the the power behind data and making it meaningful for business strategy creation.
This course provides a solid understanding of how to utilize the Market Intelligence approach and tools to develop an action plan for bridging market monitoring and competitor analysis to business strategy. You will also learn skills and techniques for gathering and analysing relevant data to achieve exceptional insights, and a new level of strategic thinking.
Upon completion of this training, participants will be able to use market intelligence and strategy skills to effectively create value for their businesses. They will understand and be able to reproduce the market intelligence approach into their business environment, thus reaching new professional standards.
  • Understand how to gather, analyze and report information, as well as identify relevant information and sources of information;
  • Be capable of developing and implementing a market intelligence plan;
  • Be capable of applying market intelligence tools and techniques into business strategy;
  • Have the skills to report market intelligence information in a fashion that facilitates generating a cohesive view of the company’s market situation and enhances decision making;
  • Know the fundamentals of creating Market Intelligence and Strategic Planning teams.
Target Audience
This course is designed for:
  • Managers and decision-makers involved or working directly or indirectly with Market Intelligence or Strategic Planning;
  • Professionals in the Marketing area involved with market research;
  • Product Managers, Planning Managers and Business Development Managers;
  • Professionals involved with business monitoring.
Course Pre-Requisites
Minimum 6 months professional experience in Market Intelligence, Strategic Planning, Marketing, Product Management or Business Management.
Course Outline
Module 1: Understanding Market Intelligence
Module 2: Market Intelligence Components
Module 3: Integrating Market Intelligence Into Strategy and the Decision Making Process
For more information on course module, please refer to our brochure.
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