Hotline: 1800 PROGRESO (1800 776 4737)

Certified Product Manager
Since their creation, the CPM® credentials have come to represent an individual’s agreement to adhere to standards of excellence and a way to demonstrate a commitment to the career. Amid the clutter of credentials and certificates that abound in the field, the rigorous competency and practice standards met by those certified by the AIPMM Certifying Board have allowed the CPM® credentials to stand out from the crowd as the highest certification standard.
The CPM® certification differs from an educational or methodology designation in that it is based upon global best practices that have been determined by analysis of actual practitioners in the field, and, therefore, continue to evolve with the profession.
The CPM credentials indicate a thorough understanding of the functions responsible for championing new products throughout the front end of the product lifecycle, from inception through to launch. The CPM focuses on “go-to” functions that orchestrate internal activities and ensure the best possible outcome for the product.
The dual CPM®/CPMM® certification crosses both industry and national barriers making those holding the dual credentials uniquely qualified to lead any product wherever it may be in the life cycle.
  • Optimize the marketing strategy for your products, manage products during the first half of product cycle, 
  • Ensure smooth transition to production, 
  • Get a one year AIPMM membership and take the exam to become an AIPMM Certified Product Manager®.
Course Pre-Requisites
  • At least one year of experience in  the field of product management (or its equivalency)
  • Completed an acceptable course of study
  • Must be an AIPMM member


Course Outline

Day 1 
  • Overview
  • Exam Guidelines
  • Product Management and Marketing
  • Marketing Mix
  • Product Life Cycle Management Process
  • New Product Development
  • Commercialization
  • Understanding Goods & Services
  • Product Decisions
  • Practice Questions
Day 2
  • Strategic Planning
  • Market Research
  • Product Positioning
  • Product Management Toolbox
  • Practice Questions
Day 3
  • Value Creation
  • Pricing
  • Exam Review
  • Practice Questions
  • CPM® Certification Exam

For more information on course module, please refer to our brochure.


Download Registration Form Download CPM Flyer Course Schedule
Related Courses
Certified Product Marketing Manager
The CPMM® credentials indicate a thorough understanding of the product marketing functions which are responsible for ensuring the success of the...
Certified Product Management Boot Camp
A combined course to achieve both Certified Product Manager and Certified Product Marketing Manager.
Certified Brand Manager® (CBM®)
Certified Brand Manager covers the roles and responsibilities of brand management
Marketing Mixed Modeling
This course provides a solid understanding of marketing variables such as pricing, point of sale, advertising, promotion and product to sales...
Market Intelligence
This course provides a solid understanding of how to utilize the Market Intelligence approach and tools to develop an action plan for bridging...
Positioning Your Product For Success (Workshop)
Product positioning is an important part of a product management strategy. It helps buyers and users understand where a product ‘fits’ in...
Ideation to Prototyping
Develop ideation skills using design thinking to generate creative ideas and bring those ideas to life.
Innovative problem solving through design thinking
Develop the skills for defining problems and using design thinking ideation techniques to come up with creative solutions and create prototypes to...
Pricing for profit
A systematic way to determine the best price for your product or service. Align price to target market segment and product position.
Wireframing and Prototyping
Quick and cost-effective technique for identifying market and user requirements early without programming. Perfect fit for Agile and Lean processes.
Your Name
Contact No
Text Limit :
Security Code